Mafalda Teles Roxo

Mafalda Teles Roxo

Researcher, Research Assistant INESC TEC, Portugal

I am a researcher at LIAAD/INESC TEC in Portugal. I received my BSc. in Languages and International Relations from the University of Porto in 2012 and my MSc. in Marketing from Católica Porto Business School in 2014. I am currently taking my PhD in Marketing at FEP- School of Economics and Management of the University of Porto. My research focuses on AR, consumer behaviour, digital media, experimental design.


INESC TEC is a private non-profit research institution, dedicated to scientific research and technological development, technology transfer, advanced consulting and training, and pre-incubation of new technology-based companies.rnAs an institution operating at the interface of the academic and business worlds, bringing closer together academia, companies, public administration, and society, INESC TEC typically applies the knowledge and results generated as part of its research in technology transfer projects, seeking value creation and immediate social relevance.rnThe 13 R&D Centres of INESC TEC are structured in four thematic domains - Computer Science, Industry and Innovation, Networked Intelligent Systems, and Power and Energy.rnINESC TEC hosts over 700 integrated researchers (about 350 PhDs), including staff researchers, researchers from Higher Education Institutions, grant holders and affiliated researchers. INESC TEC’s team also includes trainees, and technical and admini


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