Jorge R. López Benito

CEO, Founder CreativiTIC, Spain

I'm a passionate Entrepreneur committed to shaping the future through cutting-edge technologies like Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI). I am a member of the European Innovation Council of the European Commission, where I serve as an Expert Evaluator for the ‘EIC Accelerator’ program. As an adjunct professor at the University of Deusto, I teach courses on virtual and augmented reality development, artificial intelligence, and video games design.

CreativiTIC

CreativiTIC Innova (CTIC) is a SME founded in 2011 and located in Spain. CTIC has experience as R&D partner in FP7, Horizon 2020, Erasmus+ programs using Augmented Reality (AR) and Virtual Reality (VR) technologies. The company, identified as key innovator by the Innovation Radar program of the EC, is specialized in empowering the human development through Immersive Technologies and Artificial Intelligence. CreativiTIC manages the Immersive Technologies Experimental Lab 'URBANLAB' located in Bilbao (Basque Country), an output of the Urban Innovation Action, Bilbao AsFabrik (BAF). CTIC provides AR/VR educational digital tools and pedagogical methodologies to be used by students and teachers in the field of interactive technology activities and gamification under the Mixed Reality platform MetAClass Studio (https://metaclass.studio).