Emanuele Borasio

CEO, Dr. weAR, Italy

Emanuele Borasio, CEO, was born in New York in 1971. After an academic experience at the University of Ferrara as contract professor of satellite remote sensing and GIS, Emanuele was one of the founders of one of the first spin-off companies of Ferrara's University (Geotema, started 2004). In 2014 founded weAR, an Italian startup focused to Augmented and Mixed Reality to support training and maintenance. weAR collected over 850k€ from Vodafone Italy, Aruba Spa and Club Italia Investimenti 2 fund

weAR

Since 2014 weAR, an innovative Italian SME, supports companies that are investing in the digital transformation 4.0, proposing digital platforms that allow the creation of innovative user manuals, which can be viewed with smartphones, tablets and smartglasses, offering advanced user experiences thanks to augmented and mixed reality.rnOne of the main use cases is related to the support for maintenance activities, which aim to keep (or restore) an object (plant, component, ...) in a state where it can perform its required function. A Maintenance, Repair and Operation (MRO) market that will reach 774 billion Dollars in 2020, according to a study by Technavio.rnTo increase business productivity, reducing errors, and optimizing staff training, weAR created MARKO, a process-oriented and totally codeless cloud platform that leverages augmented reality as a visual support for maintenance tasks.rnweAR collected over 850k€ from Vodafone Italy, Aruba Spa and Club Italia Investimenti 2 fun