Wolfgang Schafer

Wolfgang Schäfer

Researcher, Projectleader Customer Experience and Service Design ZHAW, Switzerland

M.A. in Intercultural Communication and Business AdministrationrnPhD in Marketing and Market ResearchrnrnQualitative education in cultural psychology and ethnographyrnQuantitative education in social network analysis and natural language programmingrnrnFocusing research on Customer Experience and Consumer Research in AR and VR.




Theaterstrasse 17 8055 Winterthur Switzerland
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