Ilian Raykov

Ilian Raykov

CEO, Co-founder, Marketing & Communication VR Express, Bulgaria

First stop for “VR Express” was marked by opening the first virtual reality arcade in Bulgaria. Next stop was the pivot and validation of a niche digital marketing agency, one of the XR breed. From branding of Google Cardboard viewers or rental and integration of VR hardware to various forms of VR and AR content development- we have done it all!rnrnThroughout the numerous business to business activations and business to consumer experience with the arcade, we accumulated deep knowledge pool in terms of general user experience in VR, user's expectations, content preferences, practical observations and health-related issues.rnrnThis combined business experience with our broad professional skill set gave us deep understanding for the correct formula for extended reality design and storytelling.rnrnOur internal and external expertise combine competencies from various fields-branding & marketing; strategic communications; 3D design and digital painting; physical painting, sculpture and scenography; video production and VFX; software and hardware development. Therefore, our value propositions provide for full service capacity- from single campaign consultancy and general XR marketing strategy, to content development, distribution mechanisms and event management.

VR Express

First stop for “VR Express” was marked by opening the first virtual reality arcade in Bulgaria. Next stop was the pivot and validation of a niche digital marketing agency, one of the XR breed. From branding of Google Cardboard viewers or rental and integration of VR hardware to various forms of VR and AR content development- we have done it all!rnrnThroughout the numerous business to business activations and business to consumer experience with the arcade, we accumulated deep knowledge pool in terms of general user experience in VR, user's expectations, content preferences, practical observations and health-related issues.rnrnThis combined business experience with our broad professional skill set gave us deep understanding for the correct formula for extended reality design and storytelling.rnrnOur internal and external expertise combine competencies from various fields-branding & marketing; strategic communications; 3D design and digital painting; physical painting, sculpture and scenography; video production and VFX; software and hardware development. Therefore, our value propositions provide for full service capacity- from single campaign consultancy and general XR marketing strategy, to content development, distribution mechanisms and event management.

Address

Serdika str 22 1000 Sofia Bulgaria
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