XR for brand experience


Philippe Bornstein (Netineo, France)


“Brands build experiences, experiences build brands”. Today, successful companies provide more than products or services, they deliver relevant experiences to their clients. XR formats provide a unique capability to create and share such innovative and value-added way to engage with new storytelling, interactions and immersion before, during and after sales.

The members of the SIG “XR and brand experience” explore how 360, holograms, VR, AR help brands and marketers to build powerful and scalable solutions for a desirable communication on Paid, Owned and Earned media online but also offline.

They collect and share demonstrations, business cases and testimonies to evangelize the market thanks to white papers, speaking opportunities and communications (PR, social networks…). They also define the limitations of current technologies and identify improvement. And, they recommend best practices regarding value chain of the ecosystem, data, regulation and privacy.

Discussion forum

You can access the Slack Forum via the link below: